Privacy Policy

What is the purpose of a Privacy Policy?

Our website helps you find your perfect holiday home at our beautiful Park. In order for us to provide you with our website and services we may need to collect personal information about you.  

We want you to use our website and services safe in the knowledge that any personal information you give us is held in accordance with the law. We have written this Privacy Policy to tell you: 

  • What personal information we collect about you when you use the Website
  • How we use your personal information
  • Who we may share your personal information with
  • Any transfer of personal information outside of the EEA
  • How long we keep your personal information
  • What we do to protect your personal information
  • What choices you have in relation to your personal information

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement


This website is owned and operated by Annesley Gandon Solutions Ltd on behalf of The Whitfield Estate Partnership Ltd. We are a company registered in England and Wales under the company number 10134028 and our registered address is 46a Whittlesford Road, Cambridge, CB22 5EW. Should you have any comments or queries about this website please contact [email protected].

We last updated this Privacy Statement on 20th February 2019.


What information we collect about you

We may collect the following information about you:

  • Your name and address
  • Your contact details including email address and telephone number
  • What kind of holiday home you are interested in
  • Correspondence about your request to view a holiday home for sale
  • Your payment details
  • Details about previous stays with us
  • Your name and contact details when you log into our Wi-Fi
  • CCTV images from cameras on our premises


We collect information about you in two different categories:

  • Identifiable information: this is information that allows us to identify you, such as name and email address, telephone number etc
  • Anonymous information: we may collect information that does not personally identify you, but instead categorises you into a group or sector (eg. age, marital status, lifestyle) and we can use this information to tailor our products and services more accurately


Personal Information you give us

We may collect personal information about you when you:

  • Fill in our “Contact Us” enquiry form
  • Fill in our “Ask a Question” form
  • Fill in our “Stay Up to Date with all our Latest News” form
  • Request a viewing of one of the holiday homes we have for sale
  • Request a brochure from us
  • Contact us via email or by telephone for any reason
  • Log into our Wi-Fi
  • Via CCTV on our premises


Personal Information we collect automatically

When you visit our website or use our services, we may collect certain information automatically such as:

  • IP addresses (the name your computer uses to identify itself to us)
  • How you found our website
  • Dates and times that you visited our website
  • Which pages you visited 
  • What products and services interest you


This information is collected via cookies.


Personal Information we collect from other sources

We work with a number of other organisations such as payment processing companies, credit reference agencies, internet search engines, marketing organisations and cookie providers who may provide us with information about you.

We may collect personal information from the following organisations:


How we use your Personal Information 

To provide our website or process your request for information, we may use your information in the following ways:

  • To provide you with the information, products and services that you have asked us for
  • To send out our other marketing information (where you have agreed)
  • To contact you about a request to view a holiday home we have up for sale
  • To process your payment
  • To fulfil any contracts you have entered into with us
  • To provide you with Wi-Fi on our Park and in your holiday home
  • To provide you with marketing messages when you are browsing other websites (but only where you have consented to us doing so)
  • To analyse and tailor the products that we offer to you with your needs and interests
  • To comply with our legal obligations or as otherwise required by law or regulation
  • To prevent and detect fraud
  • To tell you about changes to our services or website
  • To help us develop our website to make it better for all users
  • To get your feedback on our website and services
  • To administer our website (such as troubleshooting, data analysis, research)
  • To keep our website safe and secure
  • Via our CCTV systems which are located on our premises and we use them to keep our Park safe and secure 


Our legal basis for using your information

The law only allows us to use your personal information in certain limited circumstances. We have listed these below and what information they allow us to process.

Where you have consented to us using your personal information: 

  • When you submit information to us on our website, we will process that information in order to comply with your request for further information. We will also process personal details with your consent when you log into our Wi-Fi (unless you tell us not to).
  • We may provide you with marketing messages about our Holiday Park and services when you are using the internet if you give us consent to do so.


Where we need to perform the contract we have entered into with you.

Examples of how we may use your information in order to comply with a contract that we have entered into with you:

  • To process your purchase of a holiday home and provide you with any services to accompany the purchase
  • To administer and provide the website (such as troubleshooting, data analysis, research)
  • To tell you about changes to our website
  • To help us (or the software developers) improve the website


Where it is necessary for our legitimate interests:

  • We may provide you with marketing information about our own products and services similar to those that you have purchased or enquired about (unless you tell us to stop)
  • Our CCTV is used to ensure that our Park is kept safe and secure and we have a legitimate interest in ensuring the safety and security of our visitors and staff


Where we need to comply with a legal obligation 

Examples of how we may use your information to fulfil a legal obligation:

  • Keeping records for tax purposes
  • To inform the local authority and utilities companies if you purchase a holiday home


Our Marketing

We may provide you with information about products, services, special offers, and other news where we feel these may interest you. We may use your information for market research and analysis including profiling so that we can ensure that we tailor our offers to your likes and needs.

Depending on what contact information you have given to us, we may contact you by email or post.  We will only do this where you have consented to receiving such information from us.

You can opt out of such marketing at any time and if you wish to do so, please email us at [email protected].



We operate CCTV in our parks to ensure that we can operate a safe environment for all our visitors and staff. 


Sharing your Personal Information 

Other third parties

We may share your information with certain other third parties including:

  • Our business partners, suppliers and sub-contractors for the performance of any contract we enter into with them or you
  • Our website providers who need to see your information in order to keep our website up and running
  • Analytics and search engine providers who analyse information about your use of our website and help us to tailor the product and offers that we offer to you and other users


We work with the following organisations:


Legal Requirements and Law Enforcement

We may also disclose your personal information to third parties:

  • If we sell our business, in which case the personal information that we hold will be part of the transferred assets
  • If we are required by law, or in order to enforce or apply our terms of use. This includes exchanging information with other organisations for the purposes of fraud protection and credit risk reduction


Third Party Privacy Policies

Our site may contain links to websites owned by other organisations.  If you follow a link to another website, these websites they will have their own privacy policy.  We suggest that you check the policies of any other websites before giving them your personal information as we cannot accept responsibility for any other website.


Where we store your Personal Information

Storage of Personal Information

We are committed to ensuring that our suppliers have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. All personal information you provide to us is stored on our secure servers or on secure servers operated by a third party located in the EEA.

All third parties who provide services or software to us are required to sign a contract requiring them to have appropriate technical, administrative and physical procedures in place to ensure that your information is protected against loss or misuse. 

Retention of information

We only hold your personal information for as long as necessary for the purposes for which we collected your information.


If you chose to send us information via email, we cannot guarantee the security of this information until it is delivered to us.


Your rights 

Access to information

You have the right to access information that we hold about you. If you wish to receive a copy of the information that we hold, please contact at [email protected] or write to us at the address provided.

Changing or deleting your information

You can ask us at any time to change, amend or delete the information that we hold about you or ask us not to contact you with any further marketing information. You can also ask us to restrict the information that we process about you.